brief
The campaign aims to decrease the inappropriate use of antibiotics for the treatment of colds and encourage people to stop the spread of colds.
idea
The ‘melodrama’ creative takes a serious public health message to a hard to reach audience in an entertaining style to cut through in cluttered workplaces.
result
Integrated campaign including viral email, targeted online distribution, TV advertorial, print ads and direct mail. Visit www.goodwithhishands.com.au