brief

Help transform the site of Australia's leading auctioneering and asset management company from well-known secret into a high-profile online destination.

idea

Leveraging user-research and industry best practice to design a best-of-breed retail and auction interface to appeal to a diverse customer base.

result

Together with Readify, Folk worked with GraysOnline to deliver a new site that makes it easier for customers to browse, bid and buy. View site

GraysOnline website

GraysOnline category landing page, home page, product page and the new My Grays page