brief

Help transform the site of Australia's leading auctioneering and asset management company from well-known secret into a high-profile online destination.

idea

Leveraging user-research and industry best practice to design a best-of-breed retail and auction interface to appeal to a diverse customer base.

result

Together with Readify, Folk worked with GraysOnline to deliver a new site that makes it easier for customers to browse, bid and buy. View site


GraysOnline category landing page, home page, product page and the new My Grays page